Losing Sleep Over Ads on Google Maps?

Let's say you have a website that relies on the Google maps API. Your application is freely available so you don't had to worry about licensing terms (yet), but Google lately has been making some noise about monetizing the maps asset.

• Should you be developing a plan to replace the Gmaps API?
  

For most websites the answer is no, or at most a conditional
maybe. Why is this?

• The grass is not going to be greener on the other map - as soon as google puts ads on maps Yahoo and Microsoft will soon follow suite, not wanting to cede any more ground to Google's already large lead in the advertising race. So moving to one of the other platforms could be a fools run. Spend a bunch of money on moving to another mapping platform only to find that the other platform ain't much better than the one you'e on.


• Google isn't stupid - Only Google knows what their plans really are, but a lot is at stake here. There are something like 150,000 sites using the Google Maps API. This has got to account for a big chunk of the traffic being driven to their site. Why risk pissing off 150,000 partners who already have links pointing right back to Google? It's very likely that the current model is sustainable as is, so why not keep the pressure on your competitors and figure out a way to monetize that is user and partner friendly?


• The map makers and servers can be crowd sourced out of business - There is another solution down the road that isn't spoken about much. It is Open Street Map (OSM) and a new company has just been funded to make that reality happen (Cloud Made), but the OSM content isn't there yet. What Google, Yahoo and Microsoft don't want to do is have an OSM based WikiMap generated that disintermediates them. Definitely not going to happen for years, but why make it happen sooner?


• Worst case, it won't cost that much to get rid of ads - if ads do materialize, we know that Google (and others) will likely provide licensing terms to allow you to 'control ads'. So, if you really hate the ads and your site makes money, you can pay to control them. These enterprise terms aren't really that well firmed up yet though. They seem to change month to month, but that's just an indication that Google itself is trying to evolve the best business model

Worrying about this much? Don't. Figure out what makes your customers happier and use the mapping platform that gets you there.

Unicycling Madman

Ok, so I'm on my lunch ride, more like 5pm or so by the time I got out, but I digress, when I see this guy heading up the creek trail on a giant unicycle. So I whip the trusty iPhone out of my back jersey pocket, remove it from it's safety zip lock bag (I sweat *and* it's dusty) and click off a couple of photos while we ride (2 pushpins @ the end of N. Santa Cruz).

I'm impressed, I really doubt he rides up the two 10%+ grade sections a mile ahead of us, but I didn't stick around to find out either. A sight to see, which you can as I've attached a couple of photos and info about the ride in the map below.


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